Kickstarter collecting funds from volunteer volunteers and "Indiegogo" turned out to be overwhelmingly different

ByMyrrh ahn

Two major sites of cloud funding that can raise funds from unspecified people on the InternetKickstarterWhenIndiegogoHowever, as a result of comparing the two,Kickstarter has overwhelmingly succeeded in collecting a lot of fundsIt turned out that it was.

Dollar for dollar raised, Kickstarter dominates Indiegogo SIX times over - Medium
https://medium.com/p/2a48bc6ffd57

Kickstarter
http://www.kickstarter.com/

Indiegogo: An International Crowdfunding Platform to Raise Money
http://www.indiegogo.com/

Jonathan Lo checks the number of projects, contribution amount, investment amount, investment amount, project success rate, input data into Excel, and compares both sites for Kickstarter (KS) and Indiegogo (IGG) did.

Here is the table of that Excel.


From this data on the numbersKS is overwhelming IGGI understood that.

◆ 01: Number of projects
The total number of projects so far is about 110,000 for KS, but only about 44,000 for IGGDouble or more openingthere is. During the investigation, Mr. Law discovered that IGG has excluded from the list the projects that only IHG got funds of less than $ 500 (about 49,000 yen), and the total number of IGG projects is It is thought that it is much bigger than this figure.


◆ 02: Successful Projects Total Investment Amount
The total amount of contribution of the project which succeeded in gathering the target investment amount is about 99 million dollars (about 9.7 billion yen) against KS's about 622 million dollars (about 62.7 billion yen). KS compared to IGG6 times moreAs a result. However, if KS does not reach the target investment amount, the amount gathered to the project initiator will not be paid, but in IGG there is a difference in the system that all collected money is paid to the project initiator, so much IGG Care must be taken that there is a possibility that no interest has been paid to setting the investment amount.


◆ 03: Projects with over 1 million dollars
The number of projects that gathered equity of more than 1 million dollars was only 3 for IGG against KS 40.There are almost no big projects in IGGThe result is obvious.

◆ 04: Success Rate
The probability of successfully collecting investment more than the target investment amount is 44% for KS and 33% for IGG. Here again, the KS will have a higher rank. However, given the fact that IGG only got investments that were collected less than $ 500, the IGG figures should be much worse than 33%.


◆ 05: Failed Project Total Investment
The total amount actually collected by the projects that did not reach the target investment amount is almost antagonistic with about $ 83 million dollars (about 8.1 billion yen) for KS and about 71 million dollars (about 6,900 million yen) for IGG . However, although the total amount of successful projects is six times different, the total amount of failed projects is about the same, so the IGG figures are not praised.


From the survey of this time, Mr. Law expressed that it is shocking that such a difference has been made between the two pods of the cloud funding site, and KS has a very advantageous (profitable) position in the crowdfunding market You are getting it, and you are far apart from other sites. Then, "What is important in the crowdfunding market is quality, not quantityWe conclude that.

The preliminary review of the project is severe KS is approved to iOS, "a project to support a bicycle stolen neighbor" IGG can be likened to Android, but in the crowdfunding market, for now the iOS approach Seems to be overwhelming the Android approach.