A student who carried out a project on "redeveloping Microsoft's image in three days" on the web receives an offer from Microsoft and works

Andrew Kim, a student living in Los Angeles, who became a topic on his own website in an attempt to "revamp Microsoft's brand image in three days" in July 2012 decided to work at Microsoft from the summer of 2013 I made it clear on my own blog.

Minimally Minimal
http://www.minimallyminimal.com/


Kim pointed out that Windows 8 logo announced in February 2012 is "radical, but it has not taken off the past", his own websiteMinimally MinimalWe specifically proposed Microsoft's new logo mark and advertisement, and the degree of completion was topic on the net. And one month after Kim's project, August 23, 2012, Microsoft for the first time in 25 yearsAnnounced to renew the logo mark.

You can see the project that Kim's project can be viewed from the following page.

The Next Microsoft - Minimally Minimal
http://www.minimallyminimal.com/2012/7/3/the-next-microsoft.html


As you can see from the transition of the Microsoft logo mark, the Windows 8 logo mark is very similar to the original one, and each logo consists of 4 squares.


And here is a new logo suggested by Kim. As Microsoft now tends to be thought of as outdated, in contrast to Apple and Google friendly advertisements, we have put forward a futuristic and aggressive image across the board.


Image of a new brand.


The universe on the background of the logo mark.


In addition, it integrates images of logo marks which have been separated by products so far.


Surface, Microsoft Office, Windows look like this. Colors and fine designs are different, but the image is unified.


package design.


Image of smartphone.


Because of the simple and clear design, there is impact even if big advertisement is posted in the sky back.


Applying it to various other things looks like this.


The project seems to have been done with considerable analysis and trial and error.


After finishing the project, Kim said that Microsoft had been talking about employment.

This isAndrew KimMr.


Kim said, "This was a very difficult decision, I received an offer from countless advertising companies and electronics companies, such as the manufacturers of products I always liked, but in the end I would like to work in a place I'm really excited about I decided to Microsoft, working at a company is like marriage, an important part of my life I want to do awesome projects with exciting people to do exciting, and last year's Microsoft It was exciting, "he spelled out on his blog.