Sony to resolve TV business, to resolve the joint venture with Samsung

ByMiz 7205

Sony and Korea · Samsung Electronics has produced liquid crystal panels for televisions from a joint venture "S · LCD" since 2004, but Nikkei reported that Sony is now considering to resolve the joint venture .

To eliminate liquid crystal panel merger with Sony and Samsung: Nihon Keizai Shimbun


To eliminate joint venture with Sony and Samsung LCD panel production for TV - 47 NEWS (Yona no News)


Current affairs dot com: Review of joint venture with Samsung = Liquid crystal panel, to external procurement - Sony


Sony and Samsung made a joint venture "S · LCD" in 2004. It is a rival company in Japan and Korea that handles household appliances mutually and it was quite unusual to develop a joint venture business. S · LCD mainly produces liquid crystal panels for televisions of 40 inches or more, and panels have been supplied to Sony and Samsung in half.

Sony is developing a liquid crystal television with the "BRAVIA" brand, but the television business continues to be in the red. Especially, manufacturers such as Samsung of this joint venture and LG Electronics of South Korea are on the brink of offensive, and in 2010 to counter this,Extensive production increase by launching sales plan of 50% increaseI entered.

As of July 24, 2011, the analog broadcasting of television has ended all over Japan except for some areas, and shifted to digital broadcasting. Before this transition, there was demand for rushing and TV was sold,As time passes since the transition to the terrestrial digital broadcasting, the price drops fairlyI showed you.

As for Sony, we are working to reduce costs in order to make the television business profitable, so we plan to procure more inexpensive panels from the outside. Among them, as a result of this joint venture with Samsung becoming a hindrance, it was a policy to eliminate the joint venture.

Just the other day, when I heard that Panasonic is planning to shrink flat-panel TV business, when asked if Sony is planning to shrink TV business "We will also continue to make structural reforms, etc. according to market conditions in the future when we announce our business resultsI got an answer that "The solution to a joint venture was one of structural reforms, is not it?

Incidentally, Sony LCD joint venture was also reported in July this year, but Sony denied it.

This time, with the resolution of the joint venture, Sony will sell the shares of S · LCD to Samsung, specializing in development and design to raise profitability of the business.