KDDI announces the autumn / winter model, and WiMAX smartphones are appearing one after another

Today, KDDI conducted the autumn / winter model presentation. AlreadySome lineup was running out from the official websiteHowever, the new model and new service became a fulfilling recital.

Takashi Tanaka, president of KDDI will use slides to talk about new models and new services.


With the theme of "exciting!", I have done various things in the past year



As the autumn / winter model of 2010 "IS03Appeared


It became a terminal which satisfies the demand "I want a mobile function even with smartphones"



Various lineups were prepared according to user's needs, Summer 2011 model



In response to the voice that "I want smartphones that are more like me", "INFOBAR A 01Appears




In order to respond to the voice of the user further, "Windows Phone IS12TAlso appeared. I was excited about "I can choose a smartphone"




In response to the voice saying "I want to use crispy" "au Wi-Fi SPOT" + WiMAX as well


It is the appearance of a terminal that can also tethering. "Excitement of network choice" excitement





SNS and Skype that can enjoy communication



You can listen to music as well




"I want to realize the future that customers want," a sense of excitement



The future concept of au is "The future can be chosen"something like





Four models of dual core CPU loaded terminals in Fall & Winter 2011





Corresponds to the current situation that net use time has greatly increased



6 types of WiMAX compatible terminals



Monthly usage fee is 525 yen, free campaign is also implemented


"HTC EVO WiMAX" is brisk communication speed and tethering



And this lineup is here


◆ September 26, 2011 10:51:10
【Quick News】 "HTC EVO 3D ISW12HT" Super fast photo review, dual core CPU and naked eye 3D compatible WiMAX smartphone - GIGAZINE




◆ September 26, 2011 10:00:32
【Quick News】 "MOTOROLA PHOTON ISW 11 M" Super quick hit photo review, WiMAX compatible with dual core CPU - GIGAZINE


◆ September 26, 2011 10:00:57
【Quick News】 MOTOROLA PHOTON ISW 11 M Super fast movie review, what is the power of webtop to realize PC everywhere? - GIGAZINE




◆ September 26, 2011 10:02:00
【Quick News】 "ARROWS Z ISW 11F" Super fast photo review, super high spec model with HD LCD - GIGAZINE



◆ September 26, 2011, 10: 08: 21 seconds
【Quick News】 "DIGNO ISW 11K" Ultrafast Quick Photo Review, Ultra-thin WiMAX Smartphone - GIGAZINE



◆ September 26, 2011 10: 23: 07 seconds
【Quick News】 "Wi-Fi WALKER DATA 08 W" Super quick hit photo review, the first 3G compatible WiMAX mobile router - GIGAZINE



◆ September 26, 2011 10:15:01
[Breaking news] "Business tablet - TOUGH - ETBW 11 AA" compatible with WiMAX Super fastest photo review - GIGAZINE



◆ September 26, 2011 10:00:23
【Quick News】 "AQUOS PHONE IS 13SH" Super quick haste photo review, succeeding the memory liquid crystal of IS03 - GIGAZINE



◆ September 26, 2011 11:36:29
【Quick News】 "MEDIAS BR IS 11N" super quick photography review, compact, waterproof and dustproof compatible - GIGAZINE



It is a versatile line-up that also includes feature phones


◆ September 26, 2011 18: 14: 09 seconds
"F001" photo review, waterproof / dustproof model with 13 million pixel camera with 7 color development - GIGAZINE


◆ September 26, 2011 19:00:33
"URBANO AFFARE" photo review, pursue high speed driving and ease of use - GIGAZINE




Enhanced application






There is no way out of security measures





Furthermore, we decided to introduce 'Plan Z Simple' which directly hits Softbank Mobile 's White Plan. Calls between au are free (from 1 to 21 o'clock) with a monthly charge of 980 yen.

◆ September 26, 2011 10:00:58
【Breaking News】 KDDI offers 980 yen / month au talk free of charge "Plan Z Simple" to the offer, vs. Softbank Front - GIGAZINE








The future of au will be summarized in the phrase "You can choose the future"

◆ September 26, 2011 15:08 minutes 33 seconds
KDDI FULL 2011 Fall / Winter Smartphone, CPU and Battery Capacity Summary - Full of Dual Core - GIGAZINE





Moreover, in Q & A, we adhere to no comment on the KDDI version iPhone release report. Will big movements occur someday?

◆ September 26, 2011 10:58:53
【Breaking News】 President KDDI Tanaka responds again to "iPhone release report" "no comment" reply - GIGAZINE


◆ Q & A



Free Kamio:
I will ask you three points. The first point is about the effect of WiMAX offload. What is the offload effect of user's traffic on HTC EVO, the percentage of move to WiMAX? Also, although WiMAX smartphones are increasing from now on, what percentage of the total traffic do you want to shift?

Tanaka:
First of all, EVO's WiMAX utilization rate is about 80%. Although it is actually how offroad is actually the total traffic, I do not have data on hand and I can not answer immediately, so I think that the time will come when we can introduce it as soon as the result comes out.

I am not looking at WiMAX only in terms of how much off-road we will go in the future. From 2013 to 14 years, I think that traffic including 3G must be offloaded in addition to 3G for more than half. There are not only Wi-Fi but also a fixed line. I think that it will be promoting various measures for off road. We have not yet worried about it at the moment because there is still plenty of network, but at this moment we think like this.


Free Kamio:
The second point is that the large-scale system failure occurred in the typhoon of the other day and the failure had occurred for more than 6 hours, but what is the cause and what kind of measures to prevent reoccurrence? Also, how can we secure the reliability of WiMAX?

Tanaka:
Since I am also the chairman of UQ Communications, when talking about what I know, a typhoon approaches, the proportion of users' accesses has increased to nine times normal, I am sorry but there are bugs. did. Therefore, congestion control in high traffic is sweet and the system is down, we are dealing with it now.

I can not see why the traffic has gone up so far, but I am dealing with bugs in those parts. I really want to apologize for causing inconveniences to many customers.

Free Kamio:
Third point. The lineup comes out with "keyword" with one keyword, and the support capability of sales points comes to worry, but how do you plan to improve dealerships and call centers' ability to respond? Is it in a position that can be done for general customers?

Tanaka:
We recognize that it is a very demand parameter of our quality and service quality, we are continuing training in parallel and experiencing fixed phone experience so we will feed back our accumulated expertise to shops and call centers as much as possible It is up to you to respond to the request "You can choose the future".

Free Inoue:
Although this fall and winter lineup, there are only three models including EZweb compatible models. I think that there are few feature phones in proportion to the catch phrase "chooseable," but will your company reduce its feature phones?

Tanaka:
We are doing quite a survey of "what customers want from us" and I realize that many customers are shifting to the smartphone side perfectly. In other words, we recognize that there is a desire to make various variety in the smartphone lineup.

I am thinking that the ratio of feature phones will go to 30% or later after several years. Since it is an appearance that using a smartphone can not return to the original, I think that it is a question how much we can respond to the fine-grained function in the smartphone.


Nikkei Newspaper:
Plan Z I'd like to ask you a simple question, but I think that the numbers in the fiscal year ended March 2012 are included, but what is the impact on the decline in revenue? And what is the impact on the equipment?

Tanaka:
We think both sales decrease and profit decrease, but our career already already has family members, and we are coming along with the specified call flat rate etc as it is. This time we will take another step and offer Plan Z, but since it has been spreading as a realistic talk, if you think that its width is not big.

I think that it is the equipment of the voice side, but as for the increase of the talking time and the number of times of talking by this, since the equipment is enough in fact also here, I hope in understanding that the facility impact is almost nothing.

Nikkei Newspaper:
Why was this plan announced at this timing? Why did not you come out earlier?

Tanaka:
It is the real intention that I am considering for a long time and it is best to put out at the timing of autumn winter. Conversely, because penetration of specified call flat rate etc. has progressed to a certain extent, I think that this timing is the best because it is not that large in the sense of the impact on performance.

Nikkei Newspaper:
About the iPhone?

Tanaka:
Maybe I imagine what I'm talking about from now, I am sorry but I would like to make it a no-comment. I'm sorry.


Mainichi Newspaper:
As far as au has been, the number of net increase is third and fourth place and it is inferior. Although SoftBank has terminals and DoCoMo has its own strengths, DoCoMo will also issue Xi smartphones for WiMAX smartphones. From what point will au reverse? It may be about the iPhone, but please tell us the strategy on how to reverse it.

Tanaka:
I think that it is a story of a net increase number, but if I say something that is different from the direction of the question, I've been working hard for the past year with my desire to "be able to win", including cell phones and smartphones. I thought that it was MNP that appears as an indicator, and as for this, the outflow has become less and I think that I managed to have brought it until somehow the outflow ceased.

I think that in terms of the net increase, I must try hard on devices that MNP does not matter, such as mobile routers and photo frames. I could return it in the sense of smartphone fighting. We will also issue a WiMAX router, so I would like to keep working on non-mobile terminals as well.

In that, what is the competitiveness? DoCoMo is doing his best at Xi, thinking that the coverage rate of our WiMAX is overwhelming, and if we can do enough with this I think.

Is it? :
About the iPhone, it is a no comment, but the site is confusing so if you can say something. Plan Z simple is like an au version white plan, but what if supposing that an iPhone comes out?

Tanaka:
To put it another way, it is quite a lot of articles since last week and I am receiving questions from many people, but I am sorry many times, but please do not make any comments at the present moment . I am terribly sorry.


The future can be chosen. | Au by KDDI