In Japan, the share of iPhone and Android smartphone reverses, Android accounts for a majority

In February this yearAndroid smartphones passed the competition such as iPhone and Symbian OS and became the number one in the global market shareAlthough I reported, it became clear that the share of Android smartphone accounted for the majority in Japan, and it became clear that I pulled out the iPhone which was ahead.

In addition, the above picture is an Android smartphone specially designed for domestic use released extensively by KDDI in "catch copy" of "Android au" last November "IS03"is.

Details are as below.
Fiscal 2010 Full-Year Mobile Phone Terminal Shipment Outline | MM Research Institute Inc.

According to a press release on domestic mobile phone shipping status for the full fiscal year 2010 (from April 2010 to March 2011) announced by mobile phone related research company "MM Research Institute", domestic mobile phone shipments are 1.913 million in the first half (Up 12.3% from the previous year), the recovery trend continued with 18.51 million units (6.4% increase from the previous year) in the second half, total shipments increased by 9.3% to 37.64 million units from the previous year.

Also, shipments of smartphones shipments of 3.755 million units, which is about 3.7 times the previous year, accounted for 22.7% of total shipments, as a result of NTT docomo and KDDI releasing Android smartphones in succession, The number of shipments and market share by OS for the full year smartphone market is No. 1 with Android recording 57.4% and iOS 378% second.

It is like this when you graph the share by OS. Android and iOS gained over 90% share, and Windows Mobile (Windows Phone) and BlackBerry share the rest.


Sharp's share is top for six consecutive years. As Fujitsu 2nd is consolidated with Toshiba's mobile phone business, it is possible that the market share will further increase in the future.


Trends and projections of mobile phone shipments. The number of shipments that had been declining due to the review of the incentive system recovered in fiscal 2010 due to expansion of smartphone market and promotion of replacement due to frequency change of au terminal. MM Research Institute forecasts that shipments of smartphones in fiscal 2011 will be 18.2 million units, 2.1 times higher than the previous year, accounting for 46.8% of total shipments.