Movie collection "FAST LANE (lazy lane)" and "The Fun Theory (the theory of enjoyment)" to change daily life into enjoyable unusual circumstances with simple ideas

Volkswagen 's campaign movie collection to change people' s behavior and behavior to a slightly better direction with some ideas and ideas is "FAST LANE (Overtaking lane)"When"The Fun Theory (theory of enjoyment)"is.

Both are low-level campaigns that do not know who gets better than advertising agencies and PR companies that tend to be good in Japan, and sense that makes a difference from meaningless and ineffective review movies of unreasonable gory stamps & inner ring receivers It is evident and will be helpful in many ways.

Playback is from the following.
First of allFAST LANE (Overtaking lane)From the movie of the campaign stated as "celebrated."

Super shopping cart became possible to move at high speed with a little ingenuity. A flag is set up so that you can understand it from a distance properly, and it is fun to see how she moves.

YouTube - Fast Lane - The Shopping Carts


As I got on the car, the countdown started and I felt like I was moving fast and moving with roar. It was a massive director elevator.

YouTube - Fast Lane - The Elevator


You can move the escalator more quickly than the stairs, but you can move faster if you just get down from the top down! So slide appeared. Overwhelming those who are riding escalators at the speed of raging, they just embody "FAST LANE (landing lane)".

YouTube - Fast Lane - The Slide


Next is a campaign based on theseThe Fun Theory"is.

Orbis which is installed on the road even in Japan (Automatic speed breaching apparatus) Is the natural enemy of the driver who measures the speed of the car and takes a number brace and the face of the driver when it is overspeeding greatly and delivers a terrible notice to tell the traffic violation at a later date, This is what I thought. In the case of a person keeping the speed limit, after identifying individuals by photographing the license plate and the face of the driver, a lottery is conducted and a prize money can be sent to those who got "hits" quite nice idea.

YouTube - The Speed ​​Camera Lottery - The Fun Theory


When there are two staircases and escalators, we tend to use an escalator, but by looking at the steps of the stairs on the keyboard of the piano, we made the sounds actually sound, the number of stair users has increased! The content. If you devise a way to make yourself enjoyable even a bit, the result will be different.

YouTube - The Fun Theory 1 - Piano Staircase


This trash box is excellent if you think that action will change better if it makes a little fun. When throwing out garbage "Hu ~~~~~~~~~ Karan Karan cholon ... ..." and it will make a sound as if the hole was dug in the ground deeply to the level of the former unexplored. The person who abandoned their own trash casually noticed the falling sound "Hu ~ ~ ~", trying to peek at the bottom of the garbage can not see inside, can not see inside of the trash box, picked up the trash that is falling down and scooping around With the feeling that it will throw it again, it shows a nice effect of letting the surrounding garbage thrown away during the donning.

YouTube - The Fun Theory 2 - The World's Deepest Bin


Last is this arcade machine. It is a collection box that throws out the glass bottle, but for some reason multiple holes are installed and the lamp lights up above each hole. Score is added when displayed in the hole with the lamp, it is displayed, and in the case of the high score it is displayed that the record shines brilliantly. People who notice the score when throwing out the bottle, people who recover the bottles from there and continue to put the bottle in and out, mark the high score, and get out to the person who raises the shout of victory.

YouTube - The Fun Theory 3 - Bottle Bank Arcade Machine


Everything will be rolling in a good direction by adding a little fun, so it is important to devise everything.