Sony, which is developing "PSP smartphone", is preparing for the announcement of new products

We coalesced PSP and mobile phone in February this yearSony is developing "PSP mobile"It became clear, in OctoberPhotographs that are regarded as prototype are leakedIn addition to that, furthermoreInformation on services to be supported is also revealedApparently, it seems to be preparing for the release of new products.

Details are as below.
Sony Ericsson CEO Hints at Games - Oriented Smartphone - WSJ.com

According to the interview of THE WALL STREEET JOURNAL newspaper, Bert Nordberg, Sony Ericsson CEO (Chief Executive Officer), Sony Group's mobile phone maker, the company developed a sliding terminal that combined a PSP and a smartphone It seems that she revealed that she is cooperating with the parent company Sony.

For rumors surrounding PSP smartphones, market participants say "Become a model with Xperia brand", "Become models with Google's Android", "Game will be able to play as (Android smartphone) application" Nordberg reveals that Sony is working very hard on the game market after saying "There is no smoke without fire".

Also, in February next year it is said that they are seeking numerous "noises" about the company's new products for Mobile World Congress, the biggest mobile phone industry event to be held in Barcelona, ​​Spain, Although there is no technical hurdle to releasing products that combine gaming machines, it is said that it is necessary to negotiate with game companies etc. about revenue sharing etc.

As for reasons for handling Sony's device combining PSP and smartphone, in recent years, many simple games are provided for smartphones equipped with a touch panel, and these become threatening portable game machines like PSP Because of concern, Nordberg had a positive attitude since taking office as Sony Ericsson CEO of October last year.

Incidentally, Mr. Nordberg predicts that Android will remain the mainstream platform for at least the next two years on its mobile phone, and in order to secure market share, various Nordberg brands We are planning to diversify our lineup by making full use of it.