Reason for expensive gourmet burgers to record good sales clearly

One piece is around 1000 yenExpensive hamburgers called "gourmet burger" record good salesIt has been a while since recently, but the reasons have become clear.

What is the reason why it continues to sell?

Details are as below.
The expensive gourmet burger, the reason for the strong sales was in the taste!
~ Joint survey of entrance hall · venture company from Keio University ~

According to the press release of the Yume no Ume Shozo committee that manages the delivery site for delivery and delivery, the company, along with AISSY, which conducts research and development of taste sensors, tastes the reason why gourmet burgers have increased sales in recent years It seems that we conducted a joint survey from the perspective of.

Gourmet Burger refers to a relatively expensive hamburger sandwich of about 1,000 yen cooked in full swing, such as avocado and various kinds of cheese are topped, why gourmet burgers are preferred, the taste We analyzed from the perspective of.

This is a general taste chart of a hamburger which is sold for about 100 yen to 200 yen as usual. It is biased considerably in salty taste and umami.


Taste chart of gourmet burger. As a result that the taste is reduced as it is, salty taste is reduced, and bitterness, acidity, sweetness, etc. are included in a well-balanced manner.


General hamburgers are bored soon because of their strong taste and monotonous taste, whereas gourmet burger is a well-balanced taste, so there is a new discovery every time you eat, It seems that it is thought that the reason that the gourmet burger is good is attributable to the fact that it is "a taste hard taste" for customers.

In addition, although it seems that there are many people who do not come with a pin in the category of gourmet burgers, the gourmet burger shop dealt with by the delivery hall "Home WorksI saw the page of avocado burger 1750 yen, Jano Wase Burger 2000 yen.

Also, as a store handling gourmet burgers,FIRE HOUSE (Fire House)"Trader Vix(There is a dress code at the time of entering the shop) ", but it seems that hamburgers like one thousand yen are being laid out lineup and are basically expensive.