Investigate "Wendy's revival" or re-entering the Japanese market
At the end of 2009Send out the last new product "Bacon Demiglas Cheese Burger"Wendy's closed all stores. However, it is now clear that we are looking for a franchise contractor with the aim of re-entering the Japanese market. Will they be able to eat that massive patty again?
Details are as below.
Asahi.com (Asahi Shimbun): U.S. Wendy re-challenges the Japanese food service market withdrawal at the end of last year - business and economics
Wendies, to re-enter Japan | Nittele NEWS 24
Wendies started contracting with the Daiei Group from the 1980s, and in 2002 the beef bowl chain "Sukiya"ofZenshoChange contract to group. In the peak period, more than 100 stores nationwide, 71 stores in the last stage had been deployed, but the contract expired at the end of 2009 and closed all the stores. However, it seems that it is a policy to have multiple stores again looking for a new contractor because Japan has the second largest eclipse market in the world and can not be ignored.
Originally, after deciding to shut down all stores in 2009, comments have been made that we will consider new developments in Japan, and this trend can be said to be consistent with the schedule. Where will the franchise contract be concluded next?
in Junk Food, Posted by logc_nt