Does the iPhone 3G's unit sales are indeed "defeated"?



Apple's mobile phone "iPhone 3G" released on July 11th from SOFTBANK MOBILE, but according to Fuji Sankei Business Eye's report, the sales situation is in real "defeat" state and it is close to "the stage where postwar processing is also necessary" It is said that it is.

Although it is "iPhone 3G" that appeared rumored, how much did it actually sell? Also, the reasons for the slump are also introduced.

Details are as follows.
FujiSankei Business i. Comprehensive / 【Close-up】 What about Smartphone Front Fault

According to this article, although Apple and SOFTBANK MOBOLE are not disclosed for the iPhone 3G unit sales, analysts who are familiar with the telecommunications industry speculate that "there is a feeling that it is stopping at around 200,000 units" It seems to be. And although it estimated to be about 350 thousand for conservative sales within the year, it is a situation that is not equal to that.

Analysts summarized the shopping battle of "iPhone 3G" and stated that "I misjudged the market because it was not reworked for Japan, it was a mistake in the market, although a certain hit was done but post-war processing is also necessary." Since Japanese mobile phones already included Internet browsing function and music playing function, we point out that the novelty of "iPhone 3G" is thin compared with the West in comparison with the West.

By the way, we are aggregating sales data of mass merchandisers nationwideAggregate data for "BCN ranking" for August 26 - September 1, 2008As a result of checking, among the SOFTBANK MOBILE terminals, the 16 GB model of "iPhone 3G" with the largest number of units sold is ranked 13th, the 8 GB model is ranked 48th, ranking 1st in the ranking, occupying 4.6% of NTT Docomo , "P906i (released on June 1)" and au's "W62SH (released on July 17)" which occupies 3.4% of the 4th place.

Also, research on mobile user's latest usage trend etc.Survey results of MMD laboratoryIt is said that 70% of users of "iPhone 3G" were users of "two-handed" who has contracted a mobile phone separately, but even if you signed up for "iPhone 3G", even SOFTBANK MOBILE users Will it be a bottleneck in unification of "e-mail address" into "iPhone 3G"?

Although it is the Japanese mobile phone market which receives "old model" handling after half a year from release, is there any kind of leverage in "iPhone 3G" which is struggling unexpectedly? I am concerned about the future trend.

in Note,   Mobile, Posted by darkhorse_log