Suspected misrepresentation in e-Mobile's "0 yen", the Fair Trade Commission to investigate

According to the Asahi Shimbun news report, eMobile that entered the voice call business from March this year released "Impossible! Basic usage fee 0 yenIt is suspected that an advertisement such as "illegal display" will appear illegitimately, the Fair Trade Commission launched the investigation.

Details as to what concretely became a problem are as follows.
Asahi.com (Asahi Shimbun): e-Mobile, unfair advertisement or the Fair Trade Commission - Society

According to this article, phrases such as "impossible! Basic usage fee 0 yen", "980 yen monthly and 24 hours a day" are added to advertisements etc. that EMOBILE made when entering the voice calling business this March Although it was written, in factBasic charge of voice communication is only 0 yen, basic charge of data communication separately ranges from 1000 yen to 4980 yen even with telephone only useIn addition, despite the fact that e-mobile users are free of 24 hours voice calling, such conditions were written small, so it seems they received complaints or indications that they are misleading.

In response to this, the Fair Trade Commission considers it suspected of violating the premium labeling law prohibiting misrepresentation, but EMOBILE considers the price including the data communication basic charge for advertisements after June It is said that it is displaying.

For cellular phone operators other than EMOBILE, it is for voice call service to pay the basic royalty fee, which will not be charged if you do not do data communication, but in the case of EMOBILE it is essentially It is one factor that caused misunderstandings with the phrase "basic charge of 0 yen (voice call)" this time that paying basic usage fee for data communication service, not voice call service It seems to be.