In the 1930s, many cigarette commercials that appealed to 'doctor's approval' were released.



It is widely known that daily smoking has an adverse effect on health, but in the 1930s and 1940s, there was no link between poor health and smoking, and a tobacco advertisement that appealed to 'doctor's endorsement'. Was issued in large numbers.

HISTORY, a media that introduces historical things, summarizes the advertisement of cigarettes appointed by such doctors.

When Cigarette Companies Used Doctors to Push Smoking --HISTORY
https://www.history.com/news/cigarette-ads-doctors-smoking-endorsement

The following advertisement was issued in 1930 and promotes the cigarette brand Lucky Strike that is still in circulation. The ad said, '20,679 doctors said,'Lucky Strike is less irritating.'' According to HISTORY, this advertisement sent a letter to doctors along with Lucky Strike on a carton basis, saying 'Do you think Lucky Strike is less irritating?' To solicit the opinions of doctors.



Philip Morris, a cigarette maker known for Marlboro and Lark, published an ad in the newspaper in 1937 stating that 'studies reported that smoking improved nasal and throat irritation when smokers switched to Philip Morris.' did. Martha Gardner, who studies the relationship between cigarettes and advertising, said, 'In the United States at that time, the discovery of penicillin and other factors increased confidence in medical research. Philip Morris's advertising seems to have helped to appeal to people. '. In addition, the effectiveness verification of Philip Morris cigarettes was carried out under the auspices of Philip Morris, but it is said that Philip Morris hid the fact of the sponsorship.



Advertisements that appealed to doctors' endorsements continued into the 1940s. For example, the following ad, published in 1946, states that 'many doctors

smoke camel instead of other cigarettes.'



Later, in the 1950s, strong evidence was discovered linking lung cancer to smoking. According to Gardner, each cigarette maker has launched a campaign to spread the claim that 'studies that smoke is harmful are alarming, but not determinant.' However, this claim is not convincing in modern times, and many countries, including Japan, have ratified the World Health Organization Framework Convention on Tobacco Control and have taken measures such as marking the harmfulness of cigarette packages. increase.

In addition, the above advertisement is published in Stanford University's tobacco related advertisement collection project, and you can see many other advertisements on the following project page.

SRITA – Stanford Research into the Impact of Tobacco Advertising
https://tobacco.stanford.edu/



in Note, Posted by log1o_hf