The social media app 'Yik Yak' that can send anonymous messages to a radius of 8 km, which has become a hotbed of cyberbullying, has been revived for the first time in four years, and media outlets have said 'Why are you back?'



Yik Yak, a social media app that allows anonymous interaction with users with a radius of 5 miles (about 8 km), has been revived for the first time in about 4 years. News media reiterated that Yik Yak was a hotbed of cyberbullying, intimidation, harassment, and malicious expression, and IT news media Motherboard said, 'No one wanted a resurgence. '.

Yik Yak on the App Store
https://apps.apple.com/us/app/yik-yak/id1573043816

Remember Yik Yak? Well, it's back and still anonymous.
https://mashable.com/article/yik-yak-is-back-2021

Local and anonymous social media app Yik Yak is back --The Verge
https://www.theverge.com/2021/8/16/22627452/yik-yak-app-ios-back-local-anonymous-social-media

Yik Yak, Famous for Cyberbullying and Racism, Makes Comeback No One Asked For
https://www.vice.com/en/article/4av8vn/yik-yak-famous-for-cyberbullying-and-racism-makes-comeback-no-one-asked-for

Yik Yak is a social media app that allows you to exchange anonymous messages in a discussion thread that only users with a radius of 5 miles (about 8 km) can participate in. The messages posted to each discussion thread are completely anonymous, but users who participated in the thread can vote for or against each message, and there is also a function to display the message with the most positive votes at the top. Was there.

Yik Yak is popularity exploded in the United States immediately after the release of 11 May 2013, to the position as ninth in the rankings download social media apps in the United States in just 12 months from the appearance Noboritsume , market capitalization of 400 million dollars (at the time The rate has reached about 35 billion yen).

In this way, Yik Yak caused a boom in the United States, but from around 2015, it was flooded with criticism that it has become a hotbed for cyberbullying. In addition to being widely covered by the media, many schools and school districts banned the use of Yik Yak in the area, and in 2016 the number of users decreased by 70% from the previous year.

For this reason, Yik Yak officially terminated the service in May 2017 and sold its intellectual property rights to the payment service 'Square' operated by Twitter CEO Jack Dorsey. However, it suddenly revived on August 17, 2021.




The resurrected Yik Yak may be interpreted in the Terms of Service as 'prohibition of sharing personal information', 'bullying, abuse, defamation, harassment, stalking, or targeted hatred or public humiliation.' In addition to clearly stating 'Prohibition of posting' and warning that violators may be suspended from use, measures against harmful posting such as hiding messages with 5 votes against are taken. I am taking a new course.

The press reiterated that Yik Yak's resurrection was once a hotbed of cyberbullying, Motherboard said, 'Nobody wanted a resurrection,' Mashable said, 'good or bad.' Has returned, 'he posted a harsh commentary.

Yik Yak is only available to US users as of August 17, 2021, but the development team says it plans to expand its coverage and devices in the near future.

in Mobile,   Web Service, Posted by darkhorse_log