It turns out that children who only watch Netflix which CM does not flow have saved 400 hours in one year
by Anna Maria Liljestrand
In recent years, video distribution services have largely expanded in place of conventional television, and Netflix boasts more than 130 million subscribers as of 2018. In the United States, there are many households where television is 'only for Netflix', and children who grow up in such families are reported to spend less than 400 hours watching CM for a year compared to families who watch television It has been.
Netflix Saves Our Kids From Up To 400 Hours of Commercials a Year | LocalBabysitter.com
In recent years, children who are crazy about smartphones are increasing, but television is still a big entertainment for children aged 2 to 11 years old. According to a survey conducted in Michigan, USA, children aged 2 to 5 may spend 32 hours a week, and children 6 to 11 may spend 28 hours a week watching TV I already know.
Simply put, it is calculated that children aged 2 to 5 spend more than 1,600 hours per year, and children aged 6 to 11 spend more than 1,400 hours watching TV each year.
According to a survey conducted by the research company Nielsen in 2014, a general television broadcast shows an average of 15 minutes and 38 seconds of CM per hour on average. Based on the survey results, children aged 2 to 5 are watching more than 400 hours in one year, and children aged 6 to 11 are watching more than 360 hours in one year.
by John Markos O'Neill
For children, the influence of television is not small, but the way of television is changing. In recent years, there are an increasing number of households whose television is exclusively used for video distribution services such as Netflix, without seeing ordinary television broadcasts.
In video distribution services, CMs generally do not flow while watching a video. As a result, children who only watch Netflix spend more than 400 hours a year watching CM as compared to children who watch regular television.
Video distribution services such as Netflix, Hulu, and Amazon Prime are now delivering content that includes entertaining and educational content for children, making them an alternative to watching movies as well as television. It can be said that there is.
by Drew Rae
On the other hand, in recent years children's time to watch YouTube has also increased, and many children watch YouTube without registering for a paid off service. As a result, even if you don't watch TV commercials, more children are watching YouTube commercials. Companies that target children may be more able to appeal to children by focusing not only on television but also on YouTube ads.
It is unclear at this time what kind of difference between children who have seen a lot of commercials and children who do not. However, in the near future, it may become clear that 'people who saw a lot of CM in their early childhood are susceptible to CM' and 'people who looked at CM too much are skeptical about CM'.
in Web Service, Posted by log1h_ik