How much of the world news websites earn with the subscription method


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In the digital version of a newspaper publisher, the "subscription method" that the number and amount of articles that can be read are limited and that it is necessary to pay a separate subscription fee in order to read all articles and the full text is a general one I will. FIPP (International Journal Federation) has released information collectively for how much major news websites are earning in this model.

Digital subscription revenue displacing digital advertising as a core revenue stream | News | FIPP.com
https://www.fipp.com/news/insightnews/digital-subscription-revenue-displacing-digital-advertising



According to FIPP, the most popular subscribers in this model are " New York Times ", the number of which is 2.8 million as of the first quarter of 2018. The subscription fee is $ 8.66 (about 970 yen), if you simply multiply, subscription fee income is $ 24.24 million (about 2.7 billion yen) per month. Since the plan is divided by the site according to the site, the subscription fee portion is divided into "1 weekly", "every 4 weeks", "every month", "every half year", "every year", so for the sake of comparison, It is said that it is converted to the monthly amount of ".

The Wall Street Journal boasts the number of subscribers after the New York Times, 1.389 million (as of the fourth quarter of 2017). Since the subscription fee is 36.99 dollars (about 4,200 yen), the monthly income exceeds the New York Times by 5,737,110 dollars (about 5,773 million yen).

The third largest subscriber is the " Washington Post ". The number of subscribers is 1 million (third quarter of 2017), subscription fee is 10.83 dollars (about 1200 yen).

Three so far are American media, the UK 's " Financial Times " entered the fourth place. The number of subscribers is 720,000 (the fourth quarter of 2017), the subscription fee is 36 dollars (about 4000 yen).

The fifth place is the " built " in Germany. The number of subscribers is 39498 (1st quarter of 2018), subscription fee is 5.83 dollars (about 650 yen).

In addition to the above, FIPP's published reports include " Aftonbladet " in Sweden, " Le Monde " in France, " Werdens Gang " in Norway, " Folha de São Paulo " in Brazil, " Gazeta Wyborcza " in Poland, etc. , You can see information on all 45 media.

2018 Grobal Digital Subscription Snapshot
(PDF file) https://fipp.s3.amazonaws.com/media/documents/2018%20Digital%20Subscription%20Snapshot.pdf



Among them, the New York Times is a case where the number of subscribers to "digital version only" has increased, total revenues have also increased, and the subscription method has been successful.

Also, it is characterized by "It does not succeed because there are so many people", Scandinavian three countries are not so many population, but have acquired many subscribers.

The trend is expected to be successful in markets where consumers are willing to pay money for content. Specifically, it refers to areas where Netflix, Spotify, Hulu, Amazon Prime are already successful as video and music distribution services. Success examples are beginning to emerge even in emerging markets where the form of "digital subscription" has not established yet.

Meanwhile, it is still difficult to establish a subscription method in areas where payment for content is not established at all. However, as the market develops, the situation may change.

in Note,   Web Service, Posted by logc_nt