Graph showing well the glory and fall of Nintendo's first application "Miitomo"

An application that Nintendo creates his own alter ego "Mii" that you delivered in March 2016 and communicates with your friends "MiitomoIs delivered overseas in April and by April 27Over 10 million downloadsDid. Miitomo who caught up to the top class in the ranking of the app with terrible momentum, but Arjun Lall who felt the momentum of the momentumSurveyMonkeyI examined it using the data of Miitomo, and the glory and the downfall of Miitomo are revealed.

The Rise and Fall of Nintendo's Miitomo
https://www.surveymonkey.com/business/intelligence/rise-fall-nintendos-miitomo-downloads-dont-matter/

Mr. Lall chose "Candy Crush Jelly Saga" and "Clash Royale", which are popular all over the world as Miitomo's comparison target. The graph below shows the trends in the number of downloads from release to May 5, 2016, the light blue is Candy Crush Jelly Saga, the color is Clash Royale, and the red brown is Miitomo.


Three apps have been downloaded for a while after release, but you can see that the period from Miitomo only release to the beginning of falling is quite short. According to Lall, this is because Candy Crush Jelly Saga and Clash Royale have been focusing on promotion to maintain continuous downloads. Although Miitomo postponedly downloaded with Nintendo's brand power, it can be expected that Miitomo failed to keep users interested.

This bar graph shows the average activation days per week. Candy Crush Jelly Saga is 4.4 days, while Clash Royale is 3.3 days, Miitomo is only running for 2.3 days. The result implies that engagement of users' apps is small and that existing users do not play frequently in Miitomo.


The chart below shows the weekly churn rate of each application. Churn rate is simply the churn rate, the lower the percentage, the more users are expected to grow. Miitomo recorded more than twice the weekly churn rate of Clash Royale and Candy Crush Saga. In other words, nearly half of the users who downloaded Miitomo are uninstalled or not running the next week of downloading.


This is a graph showing the transition of the number of active users per week from the time of release to May 15, 2016. While Candy Crush Jelly Saga and Clash Royale have not significantly lowered the number of active users per week from the highest level, red brown Miitomo rapidly reduced weekly active users, but it was reduced at once and kept decreasing gradually It is. According to Lall, it is an analysis that reducing the number of users even though it is a social application gave fatal damage to the social application that nobody sees the Miitomo items anyone can see.


Lall said lastly that "the glory and downfall of Miitomo revealed that the number of downloads is not enough to guarantee the success of the application." However, Nintendo has "Pokémon GoIt is going to be crowded again in the history of mobile games, and there is a possibility that Miitomo may be revived in future updates as well.