If tuna are pandas, would you care more? Poster appealing

WWF (World Nature Conservation Fund)It is an advertisement that is quite impressive, launched in campaign against tuna overfishing.

"If tuna are a panda", it visualizes the idea which turned to a considerably diagonally upper side and appeals to protect tuna more carefully.

If the tuna were a panda what would it be like, the poster shown is from below.WWF Bluefin Tuna overfishing: Panda | Ads of the World

CG illustration where fish called only "Panda tuna" is swimming toward here. In the lower right part is written the message "If I (= Tuna) is a panda, will you take more care?" We are appealing to cherish both by comparing the circumstances of a panda that is breeded so as not to be extinct and a tuna that may be overpowered because it is consumed in various places.


This is a gorilla version. It can be seen as if the tuna mistakenly thrust his face on the face.


Last is a rhino version. From WWF, it is a content that is well transmitted that tuna and protected animals under protection are all protected.


Japan is the country that consumes the most tuna in the world, but from April 2011Strengthen resource management in the domestic fishery of Pacific bluefin tunaIt seems that the movement toward protection has advanced one step, although not as much as the contents of the panda.

WWF Japan said that Japan's strengthening of this management has a big meaning,Countries other than Japan should also move toward tuna protectionWe express our opinion that.