Clearly that 70% of e-book users are reading "manga"

ByAnt McNeill

"Papilles operated"Electronic Rentals Renta!Questionnaire was carried out on this questionnaire, and as a result of aggregating 4651 responses, it means that the actual usage of users' e-books has been revealed in various ways.

In 2010, Apple's iPad and iPhone, Amazon's Kindle,Sharp's "GALAPAGOS"YaSony's "Reader"Such as e-book terminals,"BOOKSCAN" will scan and send e-books when you send a bookAlthough services such as the appearance of such as the first year of e-book publication has appeared, it is a result that can catch a glimpse of the actual condition of such e-book users in 2010.

Details of the questionnaire result are from the following.Electronic Rentals Renta! - Questionnaire Result Report

I contacted a public relations officer of Papyrus, "Electronic Rentals Renta!The breakdown of the attributes of those who responded to the questionnaire on above is as follows. In fact, 90% of the respondents are female, the age group is the volume zone in their 20s to 40s, the 30s have the most number. Because the e-book lineup of this site is full of teens love, Harlequin comic, BL etc., it seems that it became such a ratio of men and women.

■ Number of responses: 4,651 people

■ Gender
Male: 9% 417 people
Women: 91% 4,234

By age
Teenager: 4% 209 people
20's: 27% 1,235 people
30's: 43% 1,980 people
40's: 23% 1,059 people
50's: 3% 152 people
60's: 0% 15 people
70's: 0% 1 person

In the question "genre of e-books you read often", 66.9% answered "cartoons". I am making a big difference to the next novel "novels / nonfiction". Together with the respondent attributes, female users in their 20s and 40s can also read that they purchase e-books mainly to read cartoons.


About 90% of respondents answered "home" to the question "What kind of place would you read e-books?" It is thought that such a response was obtained because the questionnaire "Electronic Renta! Renta!" Reads from the page using Flash on the personal computer.


Approximately half of 43% of respondents answered "10 or more but 50 volumes" to the question "How much books have you read?" People reading 100 or more e-books total 15% of the total.


The "monthly expenses" to be put on e-books, the largest was "1000 yen or more and less than 5000 yen" (52%), followed by "less than 1000 yen" (22%). The answer of 10,000 yen or more also accounts for 9.4%.


According to a press release separately received from Papyrus, the question "What kind of initiative did you start reading e-books?" Was that the comparison with bookstores was prominent. "A child was small and I could not select books slowly at a bookstore" (female in his 40s), "out-of-print cartoons were not in the book store but in e-books readily" (women in their twenties), " As there are many things to read but there is no bookstore in the vicinity, ebooks can be bought and read any time "(female in their 30s), such as the convenience and convenience of the net and the point that you can read books which are difficult to obtain in bookstores became a trigger for usage It seems to be.

This questionnaire is not a download form service, but a user of a service to browse on the web using a personal computer answers, so it is a result that there is extremely little reading when going out, but on the go But with the widespread use of tablet devices and smartphones that can read e-books, we are very concerned about where user's needs will go in the future.