"Roy Huang" was not a bot, interviewed people in the Royal Host's Twitter account



The royal hosts who had infiltrated the other day"Adult curry party with Twitter and You stream"Before the start of the royal host's Twitter account, commonly known as "Roiho Tan"I interviewed.

Because of legitimate correspondence and quick follow-back, "In realityBot(An automatic program that posts news on a regular basis or posts that imitate celebrities, characters of cartoons / animation for the purpose of playing)Even when the allegation that it disappeared disappeared, "Whether a person in "Roy Huang" is an orgy"We asked various questions about" Rui Ho Tan "who has survived with a character who has had a hard time to advocate a predicament and rooted from the fundamental point of why the Twitter account was established to the secret of quickness corresponding to Twitter I heard digging leaves.

The text of the interview which approaches the actual condition of "Rui Ho Tan" which was wrapped up in the past until now is from the following.Royal host official account (Royal_Host) on Twitter


G:
First of all, please introduce yourselves to Roy Hui.

Roi Ho Tan (hereinafter referred to as b):
He is in charge of the official account of the Royal host, he is Roy Ho. My hobby is to read business books.


G:
It is somewhat surprising. From the atmosphere of tweets, I thought of such things as "shopping" without permission.

B:
Sorry, I'm sorry (laugh) When I go to the bookstore, it is said that the best-selling items are listed like "This week's business number 1". I like to buy such things. So, it is the usual pattern to load without reading home (laugh)


G:
Is there anything that I'm particularly interested in recently bought business books?

B:
It is a short time ago best seller, but "New strategy to generate money from free "is not it. I would like to study that reading consumer psychology. It is interesting to see an example of how you were stirring human consumption as it was in the past. Twitter thinks that it is amazing to make business model in various parts such as "advertisement" with "free" as the entrance.


G:
What is your job other than Royal Host's Twitter charge?

B:
It is already! (I have lots of other jobs). For example, I taste a new menu, write a report on it, and I am planning a plan for an event like this curry party.


G:
Please tell me if there are impressive cases etc in recent work.

B:
All-you-can-eat pancake at 525 yen"Pancake as many as you want"Although it was finished on June 16th, I decided to cut down the pancakes of the regular menu from the next day until September 8th.

It is a matter from a long time ago to end on June 16th, but it has been quite exciting during the last month or so. We also had a voice saying "Are you done already?" On Twitter, so I informed my boss that such a voice has arrived, and it was time for the time zone and store that I was planning for "Pancakes as you like" In order to eat without restrictions, I made a plan to reduce the normal item of 472 yen to 399 yen.


G:
There seems to be a voice saying "I want you to extend" Pancake as much as you like "on Twitter, is there any plan to restore it again in the future?

B:
I do not know yet. However, since we received a very popular reception on pancakes, we received a voice saying that "Royal host pancakes are delicious", so the recognition that we should grow pancakes as brands of royal hosts within the company is shared I could do it. This time it was launched in the form of price reduction of ordinary pancakes, but I would like to consider doing something from now on after September when this is over.


G:
I get the impression that pancakes are acting on a large scale, such as "Pancakes as much as you like" and the price of the pancakes this time, are they profitable?

B:
That is it, um, there are places that are very painful. It is okay if a lot of customers can come, but if there are not many people but the situation is increasing gradually, after all the personnel expenses will increase. If it can not be covered there will be a deficit.

G:
In "Pancake as many as you want", did Roy Huon himself ate the maximum number of pancakes?

B:
I have already been out with the first five cards. I have quite a bit of it.

There were 7.8 people on average, some people eat 30 or more on Twitter in many people. Too many so, is not it really? I think that.


G:
Doubts about the bot are put on by various people because it is too quick reply or retweet, but why can you make any correspondence on Twitter sooner and more frequently? I was surprised that it took quite a while for me to follow after returning.

B:
On the contrary, are other people waiting so long before returning the followers?

G:
There are quite a lot of intentions that if you are a company account or celebrity account, you will not return any followers.

B:
I see, I see. At the time I started Twitter, I thought that I should try it with such a feeling like that .... However, since the reason why I originally launched the Royal Host account is that it is a chain restaurant that is doing stores for a long time, it seems that he is not doing much new things and is not supposed to know the affinity It was because I had a strong sense of crisis.

So, using Twitter, if you can tell me that someone who is working at the Royal Host is working hard, such as having a funny guy or an interesting person, the impression of the Royal host It is because I thought that it would change to a friendly one. So, I tried to make an account with a pattern that would return follow if ordered normally.


G:
Then, are you feeling that you are returning as soon as you discover that you are following?

B:
Well, first, I look after that person's profile and recent tweets and I will follow up.

Thanks to you, since only the very nice people are following you, I am very happy to do it.

G:
How long is the average time for one reply?

B:
20 seconds! maybe! It is!

G:
On the contrary, what are you doing when you are not on Twitter? I keep replying almost every day until late at night.

B:
Even so, if it is a weekday it may actually be free for hours. Sometimes I sleep on Saturdays and Sundays (laugh), I have not done Twitter at all when I am out somewhere. However, I will reply you at a stroke when I do it, so I guess whether you have the impression that you are tweeting often.

Even after I go home on a weekday evening, I make rice at home and watch TV, so it's always like I'm watching the timeline as I stand up the computer. For example, if you find a tweet of complaints or find a person who flushes the wrong information, I correspond with Papa, but for the others it is like "I feel relaxed at a later time" like a ranking I am doing it.

G:
Do you always use a computer to Twitter? Or is it mobile?

B:
Basically I use a laptop computer at home and office. When you are on a train or mobile phone. It is a cellular phone that this company uses, but it is like this ~! Even iPhone is nothing. With this, I am doing it while thinking that it is difficult to strike.
(Photo below)


I really think I want an iPhone personally, but I feel like I am overwhelmed.

G:
Pictograms are used quite a lot in Roy Huang's tweet, but are not such emails as when off?

B:
It is completely different. When I turn it off, I do not use pictograms at all.

G:
Emoji is registered for Twitter, is not it?

B:
I mean, I do not know well about registration. How can I register it?

G:
By setting ATOK or IME, you can use emoticons if you register them as dictionaries.

B:
That's right! I will challenge you!

Actually, I am very embarrassed, but I saved Emoji in a Word file like this, and when I use it on Twitter I'm copying from here. It is analog feeling though.


This is an in-house personal computer, but emoticons do not come out as conversion candidates. For example, even if you convert it with "smile" or other things, it will not appear as a candidate ...


Well, why not? Does it feel like it is not it? Bad things ... I thought that there might be some better hands, but there is not anyone else responsible for Twitter so I can not ask anyone. I heard good things, thank you.

G:
I will reply more quickly as I register my dictionary. Although the bot suspicion may be strengthened.

B:
Er ... (lol)


G:
To those who arrived at a specific store where photos were announced via Twitter on Wednesday, June 16,Kashmiri curryI was doing a plan to give a free gift in front of the entrance of the shop, but what kind of circumstances did this plan go into execution?

B:
Actually, "Kashmir curry" is a curry that the knowing person knows as a summer scenes of royal hosts. Since it succeeded in developing the retort of "Kashmir Curry" for the first time this year, there was a response that it would be pleased if you could eat the product that I tried. But, if you do not know "Kashmir Curry", you want to eat it too, so sampling is necessary .... In that case, I will make an event on Twitter's Ustream curry, so I picked it and sampled it with a feeling like a battlefield of Twitter's event, I thought I'd gradually get excited.

We announced this free distribution only on Twitter and tried to excite at the word-of-mouth. For those who came to the shop, I handed out a flyer with the retort curry and made a notice like "I will party tomorrow!"

Distributed flyer is like this.


G:
How many people came to receive retort "Kashmir curry"?

B:
Yes, a lot came. I did it at several shops nationwide, and I prepared 100 pieces per store, but I got it all in about an hour and a half.

Tokyo was distributed at the Shinjuku Mitsui Building and Omotesando branch in Osaka, Namba Midosuji Store in Osaka and Fukuoka in Yoshikazu store, but without selling the name of the shop, shed photos of the shop on Twitter and " I distribute it in a format like a quiz and distribute it! I think that you enjoyed it because you got a response like "Where is I!" Or "Where is it?" From everyone. So, I thought of going to the event of today.

G:
Royal Host Twitter Operation ManualThere are pages to be, but for what purpose did you make a description in addition to the profile on Twitter? Also, was the letter of this manual written by Roy Huang?

B:
Yes, I also wrote the instruction manual. I am glad that you have told various people "it is interesting".

"The Royal host is tidy and likes the cozy atmosphere," and customers who have been around since long ago have been with me. Under such circumstances, it was a Twitter account, when I was doing it in a very casual way, I was told that "This is not a royal host!" At the beginning was a bit. Inquiries of the contents such as "Is that Twitter account truly Royal host doing?" Comes to the customer consultation room. I am saying that it is an official account for now, but at first it was really something that started secretly.

Since there was such a voice, it is this "manual" that I thought that the framework of expectation of those who read my remarks is necessary. "I think that Twitter is a tool with customers who want casual communication with Royal hosts, I am sorry that I am sorry," I thought that it would certainly be different if I saw it after understanding.


G:
Since making "instruction", did the claim like the original say that such voice decreased?

B:
Yes, reducing the number of such voices has been reduced since I made "instruction manual". Since I was talking that it is necessary to have guidelines for doing Twitter in the company, it was good to make "manual".

Also, I found a person who mumbled as "Ruiho Nu" by word search and returned a reply, but those who were surprised by it came to our homepage and read "instruction" and do it manually There are many patterns that you will be pleased to know that you are there. However, if it is only "Thank you ♪", it will be like a response like "Another bot says something", but as soon as I know human power there is a sudden "wow, it is bean!" Or a positive reaction It changes to.

G:
Why is it all manpower and running alone? Also, although this is a thing with no body and lid, I think that it is unlikely that it will take time to continuously post copies of advertisement texts etc., or make it really bot, but they are dared to do it manually Please tell me the reason.

B:
I think that it is about being involved in the brand of ROYAL host, but those who made point cards previously wrote a postcard with a handwritten "Thank You" staff who visited our store There was a time to thank you and it was very pleasing. But, as it gradually became impossible to do so, I thought that I am sad when I can not do it though it is a very good thing to convey our feelings to customers. Just like this poster when Twitter came up, those who told you "Roy Huo" or "OO eaten" like a postcard can be delighted if you return it with handwriting "Thank you" It was such a simple idea that it was not.

I know that bot or automatic and manual meaning is totally different at all, so it would be nice if the Royal host could have an image that you are manually doing that kind of place. Royal host's kitchen also does not tinkle at the range, so I cook it at the shop properly, so I think I should connect with such image.


G:
Although the contents of the tweets rarely become mere chat, I think that it is different from many other company accounts that characters are standing even though they properly advertise Leuho, as Rui Ho Tan Please tell me if there are any rules that I am going to protect only this.

B:
Thank you (lol) Thankfully, from the company, we are being freed in a way without being told noisily "Do not do that, do not do this".

Not to destroy the brand of ROYAL host ... ... Although it may already have collapsed (bitter smile) but I have a line to keep it unbreakable in myself. In the timeline I think that I must treat with courtesy with honorific words and I will try not to criticize other companies and do not condemn it or make me dislike the other person in communication I will. Since it is a royal host with a store, I always want to communicate with the support of the store, so I am careful that only me is not too conspicuous.

There is a person who has an individual account in the store, and I give DM (direct message) "I am actually working at a royal host" to my account. I am interacting with such people as "I'm gonna do my best!" Or "Do such an event". I think that it has been told that everyone in the workplace and the planning people are doing their best.


G:
"DaughterAlthough it is challenged also on what is popular on Twitter, etc., If there is a phrase that you are planning to make it popular with something Roy Huan said, please last.

B:
Well, the contents of the tweet will inevitably be related to the items of the Royal host. "Good morning Sweet potato!" Or is it no good? Is it long?

Well, in the coming season we are going to do curry fairs ... ... "Summer is Leujo's curry ☆"!

G:Thank you very much.

in Interview, Posted by darkhorse_log