First domestic 3D television sales are strong, sales goal is doubled

You can enjoy high-quality images in both 2D and 3D, adopting the "frame sequential method" in which Panasonic views images that are alternately reproduced toward left and right eyes through dedicated shutter glassesFirst 3D TV "3D VIERA" in JapanWas released two days earlier than the original release date and released on April 21, but it became clear that sales are better than expected.

Due to the strong sales, the sales target has been doubled, apparently 3D TV seems to be getting more response than expected. Also, it is said that significant discount sales are being done.

Details are as below.
3D TV "seeing" Panasonic, doubling sales target as early as possible (1/2 page) - SankeiBiz (Sankei Biz)

According to the Sankei Shimbun news report, household electronics mass retailers such as BIC camera and EDION began pre-selling Panasonic 3D-compatible plasma TV "VT2 series" from April 21.

Although Panasonic assumed its initial release date as April 23, it was said that it was launched ahead of schedule in response to the inquiries and preliminary order to mass merchandisers. In response to the magnitude of echoes, we have doubled the domestic sales target for fiscal 2010 from the original 250 thousand to 500 thousand.

Although it is an interesting selling price, the 50-inch model "TH-P50VT2" with one dedicated glasses is in the middle of the 420,000 yen unit at the mass merchandiser in Tokyo, but the salesperson is in the 330,000 yen first half It is said that they are going to discount to. Even so, although it is nearly 50% impressive compared with the conventional model television, there is already a reservation that exceeds the stock already, and even if it is ordered it arrives at 20 days after arrival at the earliest.

Despite being a product just launched, do you think that there is also a goal of wanting to keep the share before competitors enter the competition to discount so much as much?

By the way, it is the situation of competitors that you care about,Sony announces that it will be released sequentially after JuneAt the same time as the sale, the company's game machineAn update corresponding to 3D is also done in "PS 3"In addition,Sharp launched a model introducing latest technologies such as UV 2 A and 4 primary color panels for summer sales, AndToshiba will also be released for the summer sales battleIt has become.

J: COM, a major cable TV company, has already partnered with PanasonicAnnounced that it will start delivering high definition image quality 3D video with its company's VOD (Video on Demand) serviceBut how much more 3D content will increase in the future? "Avatar"Or"Alice in Wonderland"All the movies that record hits are all 3D-compatible, so the future trend is a concern.