McDonald 's opening a cafe experimentally from August

According to the Asahi Shimbun news report, Japan McDonald 's will be cafe'McCafeIt seems that he decided to open a store experimentally.

We have 15 cafes refurbished all or part of existing stores in Tokyo and Kanagawa, Saitama, Chiba, Ibaraki, Hyogo Prefecture, and according to the experimental results will also consider nationwide deployment.

Details are as follows.
Asahi.com: McDonald's, café advancement "Experiment" at 15 shops from August - Business

According to this article, McDonald's plans to expand 10 café stands and 5 cafes with hamburger shops from August 29, and a cafe with unique menus different from traditional hamburgers It seems that it aims at incorporation of adult customers.

Also, in addition to thinking about the synergistic effect of putting menus popular at cafes to about 3,800 hamburgers shops nationwide, according to the experimental results, it is likely to consider nationwide deployment from the second half of next year.

I am curious whether Starbucks or Dortor's stronghold can be destroyed.

· Additional notes (21: 17)

Wednesday, August 29, 2007, 15 places in the center of the metropolitan area
McCafe open simultaneously

According to this release, the execution stores are as follows.

· Yebisu Garden Place Store (Shibuya-ku, Tokyo)
· Hitachiota Ota Festa store (Hitachiota City, Ibaraki prefecture)
· Yotsukaido Nagasakiya store (Yotsukaido city, Chiba prefecture)
· Shii Nozomi Libre Keisei store (Kashiwa city, Chiba Prefecture)
· Moriyama Life Store (Saitama Prefecture Iruma-gun)
· Minami Furuya Berg shop (Kawagoe-shi, Saitama Prefecture)
· Toda Life Store (Toda City, Saitama Prefecture)
· Shinjuku Hightia store (Shinjuku-ku, Tokyo)
· Tokio Marine Building Store (Chiyoda Ward, Tokyo)
· Otorii station front shop (Ota Ward, Tokyo)
· Tachikawa Station South Exit Store (Tachikawa-shi, Tokyo)
Sagamihara Toys R Us store (Sagamihara City, Kanagawa Prefecture)
· Sannomiya Center Street Store (Kobe City, Hyogo Prefecture)
· 2 other stores