GIGAZINE was interviewed by Nikkei Trendy

Nikkei Trendy 2006 November issue is published only for a bit about GIGAZINE. Although it was interviewing related to Web 2.0 at the time, it was an article thrusting every Web 2.0 neta, it is what to mix various examples so far ....

The following pages are posted. Among them, the page of "Sakura spreading in the net" is interesting.
On the 60th page, it is listed as "blog publishing company". "It is possible to transmit information even by a single reporter" means that in short it is possible to do routine up to coverage, articles and publication by one person. That "the profitability is still unknown" is exactly right. However, since various things that the effect of advertisement is considerably high are becoming apparent, it seems that it will start to move as soon as data with high data quality enough to describe the area can be brought together.


On page 62 the GIGAZINE is mentioned in the article. I can write it quite well.


An article that I thought that reading especially and interesting was the case of "if the Sakura article brush spreading in the net slips, in case of violation of the Pharmaceutical Affairs Law" from 66 pages to 67 pages. Among them, it says that an article advertisement pretending to be a word-of-mouth advertisement of paying a reward when sending a release to a blogger and writing an article says that it is rampant, deals with four review article advertisements The site is being introduced. Amazingly, only one company is obliged to express advertisements among these four. Other than that, I do not have to write such a notation. In other words, from the reading side, you do not know whether you are receiving money and writing.

It was something I got convinced by reading this, something that is sent to GIGAZINE "I want my advertisement articles to be advertised properly at the head of titles". Until now it was "I do not have advertising articles, what does it mean?", But this finally got the point of intersection. A blog that does not write so much though it is an advertisement article is rampant ....

In conclusion, the more companies are, the more they tend to emphasize "images" and "brands", and they are afraid of losing credit that they have built up. It is almost certain that this was actually hearing around and around. I will emphasize "trust" without exception. In other words, using cherry article advertisement may be cheaper and the effect may be temporarily improved, but on the contrary if the trust in the case of it falls, that is, the decline in the brand power is a major factor It is important for companies holding well-known product brands.

By doing so, it is good to target such a review effect but it is safe to say that it is "reckless" to do something with blogger's network power. Such a marketing method is effective if it aims at a best seller, but it is inappropriate when aiming at long seller. Even if it is called a best seller, it is an ultra short-term hit comparable to day trading, so the rate of return will be lower as a result. Especially overseas, advertising agencies that sell such cherry articles and sites dealing with such plans are abhorred, as there is a strong tendency for journalism to some extent in blogs themselves, unlike in Japan. In other words, "Do not sell the soul with money."

If the advertisement is convinced of "advertisement" and it can not be purchased, in the end it will not yield any profit. After all, if you advertise good on a regular basis, you can sell it for the amount that is reasonable for it, and you can not sell bad things even if you advertise it, or you will not sell well. The basis of advertising now and forever is reaching many people, and there is meaning only because it optimizes on that.